He’s not just La Vida Baseball’s managing director; he’s the #1 fan. Jesse’s a creator, a strategist, and a storyteller above all else, devoted to the celebration of Latinx culture alive in baseball. He cut his teeth in radio, producing and hosting shows on WBEZ, Chicago’s NPR station, and Vocalo, where he shared the diverse voices and narratives of Chicago. It’s a mission he maintains today, fostering connections between athletes, amateurs, fans, families, historians, journalists and so many more.
“I celebrate my identity by staying in tune with the music, food, and culture of my family. It’s times where I am able to eat, laugh, and enjoy the company of my loved ones that I am reminded most of who I am and who we are as a people.”