Jerry Romo is the Sr. Manager of Hispanic Marketing for the Arizona Diamondbacks. He joined La Vida Baseball to talk about some of the great initiatives that the Dbacks are rolling out this season. The Diamondbacks have a genuine dedication to the Latinx community and it shows in their planning. Low rider shows, games in Mexico City, and Selena tribute bands are all part of the Diamondbacks plan to celebrate Hispanic Heritage throughout the season.